PATISSERIE VALERIE WINTER DRINKS PROMOTION
Patisserie Valerie is a much loved institution with a rich, Belgian inspired heritage, providing authentic pastries, cakes and beverages. However, with giants such as Starbucks and Costa flooding the marketplace with a diverse range of barista made coffees to go, as well as an upscale, contemporary, coffee bar in-store experience, it is increasingly important for smaller retailers to differentiate themselves and clearly stamp their unique mark in a highly competitive market.
Evocative language and tempting flavours set against a background of muted, warm tones are indicative of the authentic, cafe-style, havens of indulgence, offered by the brand.
The illustrative, continental cafe inspired design concept, immediately sets the brand apart from the competition and successfully conveys the vintage vibe of the in-store experience. The illustrations engage the customer’s imagination, as well as tempting their taste buds.
Mockup demonstrating the flexibility of the design and how it might work across other seasonal drinks campaigns, whilst maintaining the distinctive brand identity of Patisserie Valerie.
